For the Chateau de Flammes brand, I worked as the designer and developed the core concept. The brand is centered on a hot sauce crafted from Espelette peppers, grown and processed on a historic French chateau estate.
The concept was inspired by how traditional abbey beers became mainstream. This approach allowed the brand to fuse its centuries-old tradition with a modern, bold identity. By rejecting stereotypes and adopting a fresh communication style filled with humor and audacity, Chateau de Flammes successfully appeals to a younger, hip audience.
The logo is inspired by seals found on wine bottles, adding a contemporary spin to graphic styles often seen on vintage products like olive oil or harissa. This approach fuses the essence of tradition with the vitality of modern design.
