Within the LiveWall team I've worked as an art-director for Campina's "Avonturen Boerderij" (Adventure Farm), a new digital brand experience launched to complement their popular Open Farm Days. Collaborating with Fitzroy and LiveWall, we created an engaging mobile game that educates children about farm life, healthy nutrition, and sustainability
through interactive mini-games. This initiative significantly extended Campina's reach and reinforced their brand story. My focus was on establishing a cohesive and appealing visual style that guided players through understanding milk production, the value of a healthy breakfast, and farmers' contributions to nature conservation.
Concept art
Character sheet
