The 'Grote Clubactie' is a major national fundraising campaign in the Netherlands that financially supports thousands of local non-profit clubs (sports, culture, etc.).
The concept is simple: clubs sell tickets (or lots), and a generous 80% of the proceeds goes directly to them. This essential funding helps clubs achieve vital goals, like buying new equipment or renovating their facilities, proving to be a powerful tool for strengthening local community life.
I was responsible for developing the storyline, artstyle, storyboard, and design.
