Proximus+ World is a mobile board game integrated into the free Proximus+ app. Players roll a virtual dice daily to move across a stylized game board, discovering various interactive squares.
The game features mini-games, quizzes, and opportunities to collect tickets. These tickets can be exchanged for a wide range of rewards, including vouchers and prizes. The game is designed to be a fun, engaging way for users to explore the different functionalities of the Proximus+ app, rewarding their participation with tangible benefits while encouraging repeated visits.
Art-Direction
The art direction for the Proximus World mobile game centered on creating a clean, bright, and visually clear environment to spark curiosity and encourage exploration.
The game world, Proxopolis, is a unique architectural fusion blending iconic old buildings with a futuristic style inspired by the organic and fluid work of Zaha Hadid. To prevent visual clutter, the aesthetic relies on soft shading, simple shapes, and a minimalistic color palette, while utilizing premium materials like glass. This approach emphasizes rounded and curved forms, making the world feel both friendly and futuristic. Key architectural elements of the city include buildings for Energy, Financial, Transport, and Residential use, all centered around a central Network tower.
Landmark concept visual
Concept design bank building
Concept design energy plant
Fibre
Fibre is the playable main character in the Proximus+ World mobile game. Fibre guides players through the game board and is an integral part of the various mini-games and environments. The character was designed to be a recognizable and engaging avatar, directly immersing players into the Proximus+ World experience.
